Interview: Matthew Seager, Bobblehat Festival

With Christmas now just a couple of weeks away, it’s fair to say the holiday season is well and truly upon us. And this year there’s a special festive surprise (or 24 of them, to be more accurate) lying in wait around Wimbledon, courtesy of the team at Bobblehat. But what’s it all about, and why should we be excited?

“Bobblehat is London’s first live advent calendar,” explains Creative Producer Matthew Seager. “Every day from 1st to 24th December a different door opens somewhere in the Wimbledon area, and an exciting event takes place. We’ve got poetry, theatre, music, dance, comedy and much more. 24 events, 24 days, 24 locations… what’s not to be excited about! Oh, and it’s all FREE…”

Extempore (20th December)

Bobblehat is the first project for William Alder Productions, which was founded in 2016 to create new experiences for audiences by putting on exciting events in unusual places. “Will is the Artistic Director, running the event with me and General Manager Sam Griffiths,” says Matthew. “Will worked on a similar event in Winchester back in 2015, although we think the idea of the advent festival originated in Stockholm.

“Both producers are born and brought up in Wimbledon, so it seemed to make sense to launch here. This festival is all about great events in unexpected places, so I think it takes a pretty in depth understanding of the layout and location of the town to really match the right act with the right location.”

With so many different locations to organise, the team first had to secure support from the local business community. Fortunately, that didn’t prove to be a problem: “The response has been overwhelmingly positive,” says Matthew. “Firstly, the festival would most definitely not have gone ahead without the sponsorship and all round support of Love Wimbledon, who are just brilliant. In general, when seeking support from a local business, the most successful approach is just to be passionate about the event and the town. These people own a business in Wimbledon so, in general, it we’re able to get them excited about this then they are happy to support.”

Louise Alder (23rd December)

Matthew and the team have particularly loved the challenge of putting together the month-long programme: “I think that’s one of my favourite parts. We’re in a position to contact artists we already have a relationship with, as well as get in contact with artists we’ve always admired and wanted to work with. Also it’s an opportunity to go to Edinburgh and see lots of shows all over the UK in search of a truly varied programme.”

With the festival now nine days in, there have already been plenty of highlights – and Matthew assures us there are plenty more to look forward to. “They’re all my favourites! They really balance each other out, which is important. We opened with award-winning Shakespeare company The HandleBards in the lower car park of Centre Court shopping centre, we’ve had a silent disco guided tour and an interactive musical family show where you colour in your favourite Christmas meal.

“Coming up we’ve got sketch comedy double act Goodbear on the 14th, who sold out at the Soho Theatre recently. I’m really excited about Extempore theatre – of Showstopper! The Improvised Musical in the West End – with their two-hander Rhapsodes on the 20th, Lead Suspect, a dog murder mystery, on the 21st, and internationally award-winning Soprano Louise Alder on the 23rd. But they are alllll brilliant and there’s definitely something for everyone.”

Attending a Bobblehat event is easy – and if you’re out and about in Wimbledon you might even find yourself turning up to one by accident… “You can’t book tickets, you just turn up to the door that is advertised on our website or social media,” explains Matthew. “It will open at either 4pm or 7pm, and away we go. There will be a sign outside and we’ve definitely had people stumble upon events whilst out and about. I wasn’t sure how that would work going into this, but it’s wonderful to attract both groups of people who have researched the event as well as those who just happen to be around.”

Check out the Bobblehat website or follow @wearebobblehat to see what’s coming up. All events are free to attend.

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