The publicist’s office in which Ollie George Clark’s Cuttings is set has a sign prominently displayed that reads, “It’s PR, not ER.” Which is true, obviously – but you could still be forgiven for thinking the crisis Gracelyn (Joan Potter), Ruchi (Natasha Patel) and Danica (Maisie Preston) are facing this Monday morning is one of life and death. Their client, YouTuber turned actor Arthur Moses, caused outrage at last night’s Olivier Awards with an expletive-strewn acceptance speech, and now his PR team are left to pick up the pieces in any way they can.
And so they do, with ruthless, cold-blooded efficiency, not caring what angle they have to use or who they have to throw under the bus to protect their client’s – and by extension, their own – reputation. Cuttings goes behind the scenes of a scenario we’ve seen play out in the media countless times, exposing some very questionable morals and reminding us all over again how superficial a world showbiz can be. Arthur himself, meanwhile, plays zero part in his own salvation, only rocking up right at the end to record the “heartfelt” apology video his publicists have spent the last hour meticulously scripting for him – and to be fair to him, he’s very convincing.
The play is a pretty brutal takedown of the world of 21st century PR, and there are a lot of laughs to be had at the expense of the three central characters as they scrabble desperately for the best strategy in a world where social media now rules all. At the same time, though, you do have to admire the skill with which they build their case, like a team of defence lawyers looking for that one piece of evidence that will mean their client goes free. And then of course, there’s the inconvenient truth that these characters wouldn’t be able to use such morally dubious means if we the public weren’t quite so gullible…
Not surprisingly given the state of crisis, Rob Ellis’ production starts at a run – the phones are already ringing off the hook before the play even begins – and rarely pauses for breath during the 75 minutes that follow. The same goes for the actors, and Joan Potter, Natasha Patel and Maisie Preston never miss a beat as the three women hilariously brainstorm and bicker their way in real time through a hectic Monday morning. Each character has their specific role within the story – Danica the naïve new girl, Ruchi the ambitious protegée, and Gracelyn the hardened veteran – but they’re all well-rounded, interesting and, dare I say it, likeable enough that we can’t simply write them off as terrible people. They all know their chosen strategy is a moral minefield, but they also have a job to do – and as Danica quickly learns, in this business there’s no time or space for consciences.
Not all the jokes completely stick the landing – there’s a running gag about Gracelyn’s interrupted smoking habit, for instance, that starts promisingly but then doesn’t really go anywhere – and others get a bit lost in the unstoppable whirlwind of one-liners and put-downs. But Cuttings is still a sharp, witty and hugely enjoyable play about an industry we all know exists, but somehow seem to forget every time we watch an emotional YouTube apology or read a remorseful statement from a disgraced celebrity. Let’s hear it for the unsung heroes of PR: if nothing else, they’re great entertainment.